Later this summer, a major movie studio will pay celebrity blogger Perez Hilton to tweet – comment on the micro-blogging service Twitter – for a week about a forthcoming movie (which Hilton’s ad seller declined to name). This month on his popular perezhilton.com, Hilton appeared as himself in a video advertisement chatting up a fictional character in the new film “Ghosts of Girlfriends Past.”
Such an arrangement could be worth “six figures,” said Henry Copeland, president and founder of Blogads.com, which sells advertising for 2,000 blogs, including top sites like DailyKos.com and MichelleMalkin.com.
Perez Hilton is not a member of the Online Film Critics Society.
